First impressions are always the most important; you only have one chance. It is more important if it is a brand or product related. According to different studies, people have 10 seconds to make a first impression. When it comes to advertising it is no different. Advertising can make or break the future of any product.
A bad advertising campaign that didn’t make a good first impression was the “White is coming” ad by Sony. The purpose of the ad was to announce the new PSP white. The ad showed a white woman grasping the face of a black woman. As soon as people started to see the ad, race accusations surfaced.
A good way to make fist impressions is by the package of a product. People associate products with the design of an ad or a package. I like to keep up with Packagingoftheworld.com. It is a website dedicated to packaging design. Most of the designs are so creative that make people want the product just by the package, without knowing the quality of the product.
Some of the purposes of a creative package are:
- Drawing attention
- Give a certain value to the product
- Makes the product stand among the competitors.
It is so important to make a good first impression because people get emotionally attached to the product. A good opinion and advice, even the emotional connection of one person, can attract more customers.
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