As I always say, in the future every company will rely in in
digital advertising and marketing more than anything. Email marketing is one of
the useful tools to accomplish good results though these channels. Now, a good and
effective email marketing is that one that it is sent to a list of subscribers
that have actually subscribed to it.
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Recently, I have heard about companies that buy those lists
from third parties and use it to send their own promotions. This can be wrong
in so many ways!
First of all it is illegal to do it.
Yes! Also in Puerto Rico.
Is it really worth it?
I mean, if you just got a list of
random people, how do you know it is your target? Maybe the company can gat one or two
responses, but that is it. A well-worked list will develop by far better
results.
SPAM
People hate SPAM, the company
will receive many unsubscribes and complains by the minute.
How to deliver effective Email Marketing?
This can take time, but every company needs to create their
own list of subscribers starting from scratch. A good way to do this can be by
integrating the social network and creating marketing strategies. For example,
creating a Facebook Page app synchronized with the EM service provider. Another
way is to create contest and create an option for the people to receive email notifications
offers and specials. The possibilities are
endless!
Some usfull tools
If you want to read a little more about this topic, please
visit my friend’s blog.
Happy Email Blasting!!
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