Why Advertising?

For any product or company to be in the top of the competitive market, it needs to be known by the consumers. This can be achieved by making good advertising, which is one of the keys to any successful company. Advertising not only it is an investment, but a necessary tool to take any business forward. According to Daniel Pope, since 1880s national industries have been turning to advertising, but since 1920s American advertising has made such an impact to public and consumers that current advertising is eight times greater than in that decade. Creative advertising is beneficial to any company and/or product because of the clientele that produces. It impacts and persuades consumers, making increase in sales and generating profits.