What is the most important part of getting a big account or any account in the advertising world? What can make or break an advertising agency? Of course the team, but if you don’t have the clients, what do you do with the team?
A few months ago while looking trough some articles at Agency Spy, I came across with an article about a TV reality show called The Pitch. I didn’t have the AMC channel in my cable subscription, so I bought it on iTunes. The show is about advertising agencies competing each other for clients and big accounts and about how crucial is the PITCH in the advertising world.
I loved the show because I saw how the most competitive agencies in the industry work. I only have one year of experience in the industry of advertising, so when I saw the show I was fascinated about how ambitious and competitive is the process of the pitch (even between coworkers).
What I like about this show is that there is so much to learn about the industry and by watching it you can learn how to improve your skills in an important part of getting clients. The other thing that you can learn in this reality show is the importance of the team presence. Any good advertising agency can fall any time if it is not well organized and doesn’t have the presence of a well-structured team.
I highly recommend this TV show. It is defiantly worth the time. I have heard that this show is very similar to Mad Men (which I anxious to see), so if you like the series you will love the show. Be sure to catch season 2 of the show next week August 15, 2013.
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